Privacy Policy

Last updated: December 2024

Introduction

ParentCareGuide ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website parentcareguide.com.

Information We Collect

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage, including:

  • IP address (anonymized)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website
  • Date and time of visits

Information You Provide

We may collect information you voluntarily provide, such as:

  • Email address (if you contact us or subscribe to updates)
  • Name and contact information (if you reach out to us)
  • Any other information you choose to share in communications

How We Use Your Information

We use the collected information to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our content
  • Understand and analyze how you use our website
  • Respond to your comments, questions, and requests
  • Send you updates and newsletters (with your consent)
  • Detect and prevent fraud or technical issues

Analytics and Advertising

Google Analytics

We use Google Analytics 4 to analyze website traffic and user behavior. Google Analytics uses cookies and collects data anonymously. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google AdSense

We use Google AdSense to display advertisements on our website. Google AdSense is an advertising service provided by Google LLC.

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.

How Google uses information:

  • Google may use the data collected to contextualize and personalize the ads of its own advertising network
  • Google collects data through cookies and similar technologies to provide measurement services and target ads
  • Personal Data collected: Cookies and Usage Data

You may opt out of personalized advertising by visiting Google Ad Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

For more information about how Google uses data when you use our site, visit: How Google uses data when you use our partners' sites or apps.

GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), you have certain data protection rights. ParentCareGuide aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Under GDPR, you have the following rights:

  • Right to access: You have the right to request copies of your personal data
  • Right to rectification: You have the right to request correction of inaccurate data
  • Right to erasure: You have the right to request deletion of your personal data
  • Right to restrict processing: You have the right to request that we restrict processing of your data
  • Right to data portability: You have the right to request transfer of your data
  • Right to object: You have the right to object to our processing of your data

For advertising purposes, we will seek consent from EEA users before serving personalized advertisements. Non-personalized ads may still be shown based on contextual information.

Cookies

Cookies are small text files stored on your device. We use cookies to:

  • Analyze site traffic and usage patterns
  • Remember your preferences
  • Deliver relevant advertisements

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

Third-Party Links

Our website may contain links to third-party websites, including affiliate partners. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access your personal data
  • The right to correct inaccurate data
  • The right to request deletion of your data
  • The right to opt out of marketing communications
  • The right to opt out of data sales (for California residents)

To exercise these rights, please contact us at privacy@parentcareguide.com.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell your personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@parentcareguide.com