Medical Disclaimer: This article is for informational purposes only and does not constitute medical advice. Always consult with qualified healthcare providers for diagnosis and treatment decisions. Every individual's health situation is unique.
"What?" "Huh?" "Can you repeat that?" If conversations with your parent have become an exhausting cycle of repetition, hearing loss is likely the culprit. About one-third of adults over 65 have hearing loss, rising to nearly half of those over 75. Yet many resist acknowledging the problem or getting help. Here's how to recognize hearing loss, communicate better, and navigate treatment options.
Recognizing Hearing Loss
Hearing loss often develops gradually, making it easy to miss—or deny. Watch for these signs.
Common Signs
- Frequently asking "what?": Needing repetition in conversations
- Loud TV or radio: Volume that others find uncomfortable
- Difficulty in groups: Struggling to follow conversation when multiple people talk
- Phone trouble: Difficulty hearing on the phone
- Missing sounds: Not hearing the doorbell, phone ringing, or alarms
- Inappropriate responses: Answering questions incorrectly (they heard something different)
- Avoiding social situations: Withdrawing because conversations are exhausting
- Blaming others: "Everyone mumbles these days"
Situational Patterns
Hearing loss often affects certain situations more than others:
- Background noise: Restaurants, parties, or crowded spaces are especially difficult
- High-pitched voices: Women's and children's voices may be harder to hear
- Certain consonants: "S," "F," "TH," and "SH" sounds often go missing
- Distance: Hearing from another room becomes impossible
- Phone vs. in-person: May hear better face-to-face (using visual cues)
Hearing Loss vs. Cognitive Issues
Sometimes what looks like memory problems or confusion is actually hearing loss. If your parent seems "out of it" in conversations, consider whether they simply aren't hearing properly. A hearing test can help distinguish hearing loss from cognitive decline.
Types of Hearing Loss
Age-Related (Presbycusis)
The most common type in older adults. Gradual loss affecting both ears, typically high-frequency sounds first.
- Develops slowly over years
- Affects both ears equally
- High-pitched sounds lost first
- Speech sounds muffled
- Cannot be reversed but can be managed with hearing aids
Conductive Hearing Loss
Caused by problems in the ear canal, eardrum, or middle ear that block sound transmission.
Common causes:
- Earwax buildup (very common, easily treated)
- Ear infections
- Fluid in the middle ear
- Perforated eardrum
Often treatable or reversible—always worth investigating.
Sensorineural Hearing Loss
Damage to the inner ear (cochlea) or auditory nerve. Most age-related hearing loss is this type.
- Usually permanent
- Caused by aging, noise exposure, genetics, or certain medications
- Managed with hearing aids or cochlear implants
Sudden Hearing Loss
Medical Emergency
Sudden hearing loss in one ear (happening within hours or days) is a medical emergency. Seek immediate treatment—ideally within 72 hours. Prompt steroid treatment can sometimes restore hearing. Don't wait to "see if it gets better."
Why Hearing Loss Matters
Untreated hearing loss is far more than an inconvenience. It affects nearly every aspect of health and quality of life.
Social and Emotional Impact
- Isolation: Avoiding social situations because they're too difficult
- Depression: Higher rates in those with untreated hearing loss
- Relationship strain: Frustration on both sides during communication
- Loss of independence: Difficulty with phone calls, appointments, emergency communication
- Embarrassment: Responding inappropriately, missing jokes, feeling left out
Cognitive Impact
Research shows significant connections between hearing loss and brain health:
- Faster cognitive decline: Untreated hearing loss accelerates decline
- Increased dementia risk: Even mild hearing loss elevates risk
- Cognitive overload: The brain works harder to hear, leaving less capacity for memory and thinking
- Brain changes: Areas that process sound may shrink from lack of stimulation
The good news: Studies suggest that treating hearing loss with hearing aids may help reduce these risks.
Safety Concerns
- Not hearing smoke alarms, CO detectors, or emergency alerts
- Missing car horns, approaching vehicles
- Not hearing someone at the door (vulnerability to break-ins)
- Difficulty communicating during medical emergencies
How to Communicate Better
Whether or not your parent gets hearing aids, these strategies help.
Speaking Effectively
- Face them: Let them see your face and lips (don't talk from another room)
- Get attention first: Say their name or touch their arm before speaking
- Speak clearly, not louder: Shouting distorts speech
- Slow down slightly: But don't over-exaggerate
- Rephrase, don't just repeat: If they didn't catch it, try different words
- Reduce background noise: Turn off TV, move to quieter areas
- Good lighting: They need to see your face clearly
Environmental Changes
- Reduce echo: Carpets, curtains, and soft furnishings absorb sound
- Minimize background noise: Turn off TVs during conversation
- Better seating: Position them where they can see everyone
- Loop systems: Some venues have hearing loop technology
What Not to Do
- Don't shout: It distorts sound and feels demeaning
- Don't cover your mouth: They may be reading lips without realizing
- Don't give up: Communication is worth the effort
- Don't talk to others about them: Include them in the conversation
- Don't assume they heard: Check for understanding on important information
Understanding Hearing Aids
Modern hearing aids are far more sophisticated than earlier generations—smaller, smarter, and more effective.
Types of Hearing Aids
- Behind-the-ear (BTE): Sits behind the ear with a tube to ear canal. Powerful, easy to handle, good for severe loss
- Receiver-in-canal (RIC): Small device behind ear with tiny wire to speaker in canal. Popular, discreet, natural sound
- In-the-ear (ITE): Custom-molded to fit in outer ear. Visible but easy to handle
- In-the-canal (ITC): Smaller, fits partly in canal. Less visible, harder to handle
- Completely-in-canal (CIC): Nearly invisible. Hardest to handle, battery issues for dexterity-challenged users
Prescription vs. Over-the-Counter
Since 2022, over-the-counter (OTC) hearing aids are available without a prescription.
| Feature | OTC Hearing Aids | Prescription Hearing Aids |
|---|---|---|
| Best for | Mild to moderate hearing loss | All levels, including severe |
| Hearing test required? | No (but recommended) | Yes |
| Fitting | Self-fitted | Professional fitting |
| Programming | User-adjusted | Custom-programmed to audiogram |
| Follow-up care | Limited/none | Included (adjustments, maintenance) |
| Cost | $200-$1,000/pair | $1,000-$6,000+/pair |
What to Expect
- Adjustment period: The brain needs time to relearn sounds—expect 4-6 weeks
- Not perfect: Hearing aids help but don't restore normal hearing
- Multiple visits: Prescription aids require adjustments over time
- Maintenance: Daily cleaning, battery changes, occasional repairs
- Background noise: Can be amplified; settings help manage this
Paying for Hearing Aids
- Original Medicare: Does NOT cover hearing aids
- Medicare Advantage: Many plans include hearing benefits—check coverage
- Medicaid: Coverage varies by state
- VA benefits: Veterans may qualify for free hearing aids
- State programs: Some states have assistance programs
- Financing: Many audiologists offer payment plans
When They Won't Wear Hearing Aids
Getting hearing aids is only half the battle. Many end up in a drawer.
Common Objections and Solutions
"I don't need them."
- Document specific instances where hearing loss affected them
- Have their doctor recommend a hearing test
- Share information about cognitive risks of untreated hearing loss
"They make me look old."
- Show them how small modern hearing aids are
- Point out that constantly saying "what?" is more noticeable
- Choose discreet styles if appearance is important
"They're uncomfortable."
- Return to audiologist for adjustment
- Try different style or ear mold
- Start wearing gradually (a few hours, building up)
"Everything sounds weird/too loud."
- This is normal initially—the brain needs to adjust
- Programming can be adjusted
- Gradual increase in wearing time helps
"I can't manage them."
- Choose larger styles that are easier to handle
- Rechargeable batteries eliminate small battery changes
- Practice inserting and removing with supervision
- Consider remote controls or smartphone apps
For Parents with Dementia
- Simple, sturdy hearing aids are best
- Establish consistent routines for putting them in
- Check daily that they're inserted correctly
- Label with name if they're in a facility
- Consider retention devices if they keep removing them
Other Assistive Devices
Hearing aids aren't the only solution. Other devices can help, especially in specific situations.
Personal Amplifiers (PSAPs)
Simpler, cheaper devices that amplify sound. Not as sophisticated as hearing aids but can help in specific situations like TV watching or conversations.
TV and Phone Solutions
- TV streaming devices: Send TV audio directly to hearing aids
- TV headphones: Wireless headphones for personal volume control
- Captioning: Turn on closed captions
- Amplified phones: Phones with extra-loud volume
- Captioned phones: Display text of what caller says
Alerting Devices
- Vibrating or flashing smoke alarms: Critical safety devices
- Flashing doorbell: Visual alert when someone's at the door
- Bed shakers: Alarm clocks that vibrate
- Vibrating watches: For medication reminders
Communication Apps
- Speech-to-text apps: Convert speech to text in real-time
- Video calling: Allows lip reading and visual cues
- Text messaging: Alternative to phone calls
Frequently Asked Questions
Related Resources
Dementia Communication
Strategies for connecting when cognitive issues complicate hearing
Doctor Appointment Guide
Ensuring they hear and understand medical information
Medicare Basics
Understanding what Medicare does and doesn't cover
Long-Distance Caregiving
Staying connected when you can't be there in person